Don’t forget to tune into The CW and watch the first episode of Melrose Place 2.0 which stars our Katie Cassidy as Ella Simms!
The show airs at 9PM, right after 90210 – check your local listings!
And be sure to return again tomorrow for screencaptures of the pilot!
This fall, the CW network celebrates its third birthday by throwing its inner 18-year-old girl the best TV party ever.
When the CW’s 2009-2010 season debuts next week, there will be no comedies on the agenda, no grown-up outsiders on Sundays, and no grubby guys anywhere. From the returning “Gossip Girl” and “America’s Next Top Model” to the debuts of “The Beautiful Life, “The Vampire Diaries” and the “Melrose Place” remake, the network’s prime-time schedule is all pretty young people all the time.
We have a new look here up on the site to celebrate the premiere of Melrose Place 2.0 tomorrow night (Sept. 8 at 9PM)! I worked for a while on it and I hope you like it as much as I do.
More updates to come soon. But be sure to join the Twitter revolution and follow us at, http://www.katiecassidyweb.com/
People who grow up in Los Angeles don’t become farmers. It seems like Angelenos gravitate toward a career in the entertainment industry. After all, they’re surrounded by the glitz and glamour, and it’s attainable. But imagine growing up in Los Angeles with parents in the biz, and thinking about what the future holds. Think that they’ll be tilling fields in a few years?
There was never any doubt that Katie Cassidy would go into showbiz — she was destined for stardom. That’s an overused phrase, but she’s the child of David Cassidy, the famous singer/actor known best for his role on The Partridge Family, and Sherry Williams, the actress/model, and it was just a matter of time before fate caught up to her. “I knew I loved acting, and I was in theater when I was in elementary school, but I didn’t actually think that it was a reality,”
Cassidy recalls. “That it could be my career and I could actually make money doing this and support myself and a family and whatnot. And it actually ended up becoming my reality. I have the coolest job on the planet.”
Last year the CW drew raves for its OMFG ad campaign for Gossip Girl.
For this fall, the network has some stylish new marketing art for the launch of its Melrose Place reboot.
The ads have an illustrative quality, a bit like vintage paperback covers, combined with more modern taglines such as “Tuesday’s the New Humpday.”
“We have an absolute drop-dead gorgeous cast, we have a fun show where everybody is dating everybody else, and we wanted a scandalous kind of soap opera,” said Rick Haskins, head of marketing for the CW.
Notice each image, starting with the one below, also uses makes strong use of the show’s iconic apartment complex/swimming pool, making the setting into a character in the shots. Each of the taglines contain a Tuesday reference, to help drive live tune in since the CW’s audience is notoriously DVR savvy. One of them — “Tuesdays are a bitch” — is tweak on the original show’s marketing (“Mondays are a bitch”).