Melrose Place made its long-awaited comeback this week, and it proved to be just as steamy as the original. Not that much of the cast remembers the original.
“For the most part, this cast has no connection to the other one,” Laura Leighton, who’s reprising her role as the scandalous Sydney Andrews, admits in the fall TV preview issue of Entertainment Weekly. “They never miss any opportunity to tell me that they weren’t even old enough to watch the original show. Katie [Cassidy, sitting above] turned to me the other day and said, ‘So were you, like, on the old one?’ I have to keep my sense of humor intact because it’s been a series of humiliations, really.”
Ashlee Simpson-Wentz, who turns 25 in October, admits she was too young to catch it the first time around, too. “I never really watched shows like this until I was pregnant,” says the singer-actress. “But they’re so much fun — they’re part of American culture.”
Source: NY Daily News
Last year the CW drew raves for its OMFG ad campaign for Gossip Girl.
For this fall, the network has some stylish new marketing art for the launch of its Melrose Place reboot.
The ads have an illustrative quality, a bit like vintage paperback covers, combined with more modern taglines such as “Tuesday’s the New Humpday.”
“We have an absolute drop-dead gorgeous cast, we have a fun show where everybody is dating everybody else, and we wanted a scandalous kind of soap opera,” said Rick Haskins, head of marketing for the CW.
Notice each image, starting with the one below, also uses makes strong use of the show’s iconic apartment complex/swimming pool, making the setting into a character in the shots. Each of the taglines contain a Tuesday reference, to help drive live tune in since the CW’s audience is notoriously DVR savvy. One of them — “Tuesdays are a bitch” — is tweak on the original show’s marketing (“Mondays are a bitch”).