Last year the CW drew raves for its OMFG ad campaign for Gossip Girl.
For this fall, the network has some stylish new marketing art for the launch of its Melrose Place reboot.
The ads have an illustrative quality, a bit like vintage paperback covers, combined with more modern taglines such as “Tuesday’s the New Humpday.”
“We have an absolute drop-dead gorgeous cast, we have a fun show where everybody is dating everybody else, and we wanted a scandalous kind of soap opera,” said Rick Haskins, head of marketing for the CW.
Notice each image, starting with the one below, also uses makes strong use of the show’s iconic apartment complex/swimming pool, making the setting into a character in the shots. Each of the taglines contain a Tuesday reference, to help drive live tune in since the CW’s audience is notoriously DVR savvy. One of them — “Tuesdays are a bitch” — is tweak on the original show’s marketing (“Mondays are a bitch”).
It was a killer ending on July 11 for Harper’s Island, CBS’ limited-run series about a serial murderer who wreaks havoc on a Pacific Northwest wedding. Unfortunately, the killer’s final slash of the knife marked the end of the horror series, as well. Though the show’s finale may have attracted its best audience (3.8 million) since May 23, insiders insist there won’t be another installment of the show that starred Christopher Gorham, Elaine Cassidy, and Katie Cassidy. CBS won’t officially comment, but the heavily-serialized drama was never a star performer — it averaged 4.8 million viewers over its 13-episode run — thus it being relegated to Saturdays after briefly airing on Thursdays in the spring.
The series was originally designed as a Survivor-style anthology; the show could reinvent itself with a new locale and fresh players each season but the conceit would largely remain the same, i.e. a killer’s on the loose and he/she is racking up victims over a 13-week period.
Source: EW.com
According to Variety, Melrose Place will premiere September 8, 2009 on the CW.
The CW will kick off its fall campaign on Sept. 8 with the sophomore year of 90210 and the bow of Melrose Place.
Net has also decided to flop the time slots of its Monday dramas, which will send Gossip Girl to the 9 p.m. hour.
It’s the second year in a row that 90210 is the centerpiece of the net’s fall launch campaign, and CW is hoping that anticipation will be high for the remodeled Melrose. CW is getting a jumpstart on its competish by launching the week of Sept. 8, but it won’t be quite as quick out of the gate as last year, when the net’s fall sked launched on Labor Day.
Screencaps were been added from episode 1×08 of Harper’s Island. This was a really good episode!!
Screencaps were been added from episode 1×07 of Harper’s Island.
As you may have noticed, screencaps were been added from episode 1×06 of Harper’s Island a few days back.
