The CW will kick off its fall campaign on Sept. 8 with the sophomore year of 90210 and the bow of Melrose Place.

Net has also decided to flop the time slots of its Monday dramas, which will send Gossip Girl to the 9 p.m. hour.

It’s the second year in a row that 90210 is the centerpiece of the net’s fall launch campaign, and CW is hoping that anticipation will be high for the remodeled Melrose. CW is getting a jumpstart on its competish by launching the week of Sept. 8, but it won’t be quite as quick out of the gate as last year, when the net’s fall sked launched on Labor Day.